Overview
- These case studies are currently successfully used on the MBA programme and other general management courses at IMD
Contains international case studies
IMD is one of the world's leading business schools
Access this book
Other ways to access
Table of contents (14 chapters)
-
Front Matter
-
Western Businesses in Asia Pacific
-
Front Matter
-
-
Asian Businesses in Asia Pacific
-
Front Matter
-
-
Asian Businesses in Global Competition
-
Front Matter
-
-
Back Matter
Keywords
About this book
This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.
About the authors
DOMINIQUE TURPIN is Professor at IMD, International Institute for Management Development, Lausanne, Switzerland.
XIAOBAI SHEN is a Researcher, formerly at IMD, International Institute for Management Development, Lausanne, Switzerland.
XIAOBAI SHEN is a Researcher, formerly at IMD, International Institute for Management Development, Lausanne, Switzerland.
Bibliographic Information
Book Title: Casebook on General Management in Asia Pacific
Editors: Dominique Turpin, Xiaobai Shen
DOI: https://doi.org/10.1007/978-1-349-27474-1
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1999
Edition Number: 1
Number of Pages: XXI, 624
Additional Information: Previously published under the imprint Palgrave
Topics: Asian Business