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Table of contents (21 chapters)
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Front Matter
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Introduction
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What’s Wrong with Marketing in Theory and in Practice?
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Front Matter
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Marketing as a Force for Good
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Front Matter
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Keywords
About this book
Editors and Affiliations
About the editors
Michael Pirson is the Director of the Center for Humanistic Management and Assistant Professor of Global Sustainability and Social Entrepreneurship at the Fordham School of Business, USA. His research interests include Trust and Well-Being in Organizational Contexts, Mindfulness, Social Entrepreneurship, Sustainability, Humanistic Management, and the Philosophy of Management. Michael is also a founding partner of the Humanistic Management Network, an organization that brings together scholars, practitioners and policymakers around the common goal of creating a 'life-conducive' economic system. He is the co-editor of the Humanism in Business book series and has published widely. He is also an active board member of three social enterprises. He has worked for and with businesses,non-profits, embassies, political campaigns, and local and national governments.
Bibliographic Information
Book Title: Humanistic Marketing
Editors: Richard Varey, Michael Pirson
Series Title: Humanism in Business Series
DOI: https://doi.org/10.1057/9781137353290
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Hardcover ISBN: 978-1-137-35328-3Published: 19 November 2013
Softcover ISBN: 978-1-349-46964-2Published: 20 November 2013
eBook ISBN: 978-1-137-35329-0Published: 19 November 2013
Series ISSN: 2662-124X
Series E-ISSN: 2662-1258
Edition Number: 1
Number of Pages: XV, 284
Topics: Business Strategy/Leadership, Marketing, International Business, Organization, Management, Development Economics