Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.

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About the author

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Bibliographic Information

Book Title: Understanding Consumer Choice
Authors: Gordon R. Foxall
DOI: https://doi.org/10.1057/9780230510029
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2005
Hardcover ISBN: 978-1-4039-1492-7Published: 11 March 2005
Softcover ISBN: 978-1-349-51198-3Published: 11 March 2005
eBook ISBN: 978-0-230-51002-9Published: 11 March 2005
Edition Number: 1
Number of Pages: XVI, 262
Topics: Marketing

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Table of contents (9 chapters)

Front Matter

Back Matter

About this book