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Palgrave Macmillan

The Rhetoric of Religious Cults

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  • © 2005

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Table of contents (9 chapters)

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About this book

The Rhetoric of Religious Cults takes as its departure point the notion that 'cults' have a distinctive language and way of recruiting members. First outlining a rhetorical framework, which encompasses contemporary discourse analysis, the persuasive texts of three movements - Scientology, Jehovah's Witnesses and Children of God - are analysed in detail and their discourse compared with other kinds of recruitment literature. Cults' distinctive negative profile in society is not matched by a linguistic typology. Indeed, this negative profile seems to rest on the semantics and application of the term 'cult' itself.

Authors and Affiliations

  • Centre for Language and Communication Research, Cardiff University, UK

    Annabelle Mooney

About the author

ANNABELLE MOONEY is a Research Associate at the Centre for Language and Communication Research at Cardiff University, UK.

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