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Marketing in the Emerging Markets of Latin America

  • Book
  • © 2005

Overview

Authors:
  1. Marin Marinov
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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xvi
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  2. Introduction: The Latin American Context

    • Marin Marinov
    Pages 1-37

  3. Latin American Consumer Markets and Marketing

    • Fernando Robles
    Pages 38-82

  4. Marketing in Brazil

    • Marin Marinov
    Pages 83-107

  5. Marketing in Chile

    • Marin Marinov
    Pages 108-127

  6. Marketing in Mexico

    • Marin Marinov
    Pages 128-147

  7. Marketing in Peru

    • Marin Marinov
    Pages 148-164

  8. Concluding Remarks

    • Marin Marinov
    Pages 165-173

  9. Back Matter

    Pages 174-191
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About this book

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

Reviews

'This book is to be welcomed...It is also successful in showing that these markets also offer considerable market challenges.' - Nicholas Alexander, European Journal of Marketing

About the author

FERNANDO ROBLES George Washington University, USA

Bibliographic Information

  • Book Title: Marketing in the Emerging Markets of Latin America

  • Authors: Marin Marinov

  • DOI: https://doi.org/10.1057/9780230511859

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2005

  • Hardcover ISBN: 978-1-4039-4751-2Published: 28 October 2005

  • Softcover ISBN: 978-1-349-52437-2Published: 28 October 2005

  • eBook ISBN: 978-0-230-51185-9Published: 31 October 2005

  • Edition Number: 1

  • Number of Pages: XV, 191

  • Topics: Latin American Culture, Marketing

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