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Table of contents (17 chapters)
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Front Matter
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Operational Execution and Control
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Front Matter
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Postscript
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Front Matter
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Keywords
Authors and Affiliations
Bibliographic Information
Book Title: Brand Management
Authors: J. R. Bureau
Series Title: Studies in Marketing Management
DOI: https://doi.org/10.1007/978-1-349-86068-5
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1981
Edition Number: 1
Number of Pages: XIII, 250
Additional Information: Previously published under the imprint Palgrave
Topics: Management, Marketing