Textbook
© 2004

Key Concepts in Marketing (CIC Edn)

Authors:

Jonathan Sutherland ,
Diane Canwell

Jonathan Sutherland

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Diane Canwell

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Part of the book series: Key Concepts (KCS)

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Table of contents
Keywords
Bibliographic Information
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Table of contents (1 chapter)

Front Matter

Pages i-ix

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The Key Concepts
- Jonathan Sutherland, Diane Canwell
Pages 1-293
Back Matter

Pages 294-310

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Keywords

Bibliographic Information

Book Title: Key Concepts in Marketing (CIC Edn)
Authors: Jonathan Sutherland, Diane Canwell
Series Title: Key Concepts
DOI: https://doi.org/10.1007/978-1-349-94500-9
Publisher: Red Globe Press London
eBook Packages: Palgrave Social & Cultural Studies Collection, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2004
Edition Number: 1
Topics: Study and Learning Skills

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