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Bibliographic Information
Book Title: Key Concepts in Marketing (CIC Edn)
Authors: Jonathan Sutherland, Diane Canwell
Series Title: Key Concepts
DOI: https://doi.org/10.1007/978-1-349-94500-9
Publisher: Red Globe Press London
eBook Packages: Palgrave Social & Cultural Studies Collection, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2004
Edition Number: 1
Topics: Study and Learning Skills