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Table of contents (13 chapters)
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Front Matter
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Back Matter
About this book
About the authors
Bibliographic Information
Book Title: branding@thedigitalage
Editors: Herbert Meyers, Richard Gerstman
DOI: https://doi.org/10.1057/9781403905468
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Herbert M. Meyers and Richard Gerstman 2001
Hardcover ISBN: 978-0-333-94769-2Published: 14 September 2001
Softcover ISBN: 978-1-349-42665-2Published: 14 September 2001
eBook ISBN: 978-1-4039-0546-8Published: 14 September 2001
Edition Number: 1
Number of Pages: X, 184
Number of Illustrations: 169 b/w illustrations
Topics: Marketing, Development Economics