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Palgrave Macmillan

Consumer Psychology

A Life Span Developmental Approach

  • Book
  • © 2018

Overview

Authors:
  1. Brian M. Young

    1. The Business School, University of Exeter, Exeter, United Kingdom

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  • Introduces a new perspective on consumer psychology
  • Takes a lifespan developmental approach to consumption behaviour
  • Discusses how different life stages influence our relationship to the things we purchase and own

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xii
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  2. Definitions and Visions of Consumption

    • Brian M. Young
    Pages 1-30

  3. Concepts and Themes

    • Brian M. Young
    Pages 31-54

  4. How Consumers’ Minds Work: An Introduction to the Basics

    • Brian M. Young
    Pages 55-76

  5. How We Process Information: A Look at Embodied Cognition and Priming

    • Brian M. Young
    Pages 77-112

  6. One Mind or Two? An Introduction to Dual Process Theories

    • Brian M. Young
    Pages 113-140

  7. Development Through the Lifespan: Is It a Viable Approach?

    • Brian M. Young
    Pages 141-155

  8. Erikson’s Stages of Life: Can We Bridge the Gap?

    • Brian M. Young
    Pages 157-197

  9. Childhood and Younger Children: The Gaze from Developmental Psychology

    • Brian M. Young
    Pages 199-228

  10. The Older Child: Becoming a Serious Consumer

    • Brian M. Young
    Pages 229-266

  11. Children, Ownership and Possessions: The Origins

    • Brian M. Young
    Pages 267-302

  12. Ownership and Possessions: The Adult Perspective and into the Future

    • Brian M. Young
    Pages 303-324

  13. And Now the End Is Near…

    • Brian M. Young
    Pages 325-339

  14. Back Matter

    Pages 341-354
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Keywords

About this book

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people’s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson’s life stages chapters continue on to adulthood, the mid-life ‘crisis’ and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.

Authors and Affiliations

  • The Business School, University of Exeter, Exeter, United Kingdom

    Brian M. Young

About the author

Brian M. Young is an Honorary Research Fellow in The Business School at the University of Exeter, UK where he teaches consumer psychology. He is Editor of the quarterly journal Young Consumers and author of Television Advertising and Children.

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