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Table of contents(6 chapters)
Keywords
About this book
Authors and Affiliations
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London, UK
Simon Anholt
About the author
Bibliographic Information
Book Title: Competitive Identity
Book Subtitle: The New Brand Management for Nations, Cities and Regions
Authors: Simon Anholt
DOI: https://doi.org/10.1057/9780230627727
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2007
Hardcover ISBN: 978-0-230-50028-0Published: 13 November 2006
Softcover ISBN: 978-1-349-35243-2Published: 27 August 2016
eBook ISBN: 978-0-230-62772-7Published: 13 November 2006
Edition Number: 1
Number of Pages: XIII, 147
Topics: Marketing, International Relations, International Business, Corporate Communication/Public Relations