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Humanism in Business Series

Humanistic Marketing

Editors: Varey, R., Pirson, M. (Eds.)

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eBook $89.00
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  • ISBN 978-1-137-35329-0
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Hardcover $149.99
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  • ISBN 978-1-137-35328-3
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  • Usually dispatched within 3 to 5 business days.
Softcover $120.00
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  • ISBN 978-1-349-46964-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

About the authors

Dr Richard J. Varey is Professor of Marketing at Waikato Management School, New Zealand. His scholarly project is focused on understanding marketing in and for sustainable prosperous society. He is Associate Editor (Asia-Pacific) for the Journal of Customer Behaviour, Co-Editor (Pacific Rim) for the Journal of Business-to-Business Marketing, and a member of the editorial boards of Social Business, Marketing Theory, the European Journal of Marketing, the Journal of Communication Management, the Journal of Marketing Communications, the Australasian Marketing Journal, the Corporate Reputation Review, the Journal of Business Ethics (sustainability panel), and the Atlantic Journal of Communication.

Michael Pirson is the Director of the Center for Humanistic Management and Assistant Professor of Global Sustainability and Social Entrepreneurship at the Fordham School of Business, USA. His research interests include Trust and Well-Being in Organizational Contexts, Mindfulness, Social Entrepreneurship, Sustainability, Humanistic Management, and the Philosophy of Management. Michael is also a founding partner of the Humanistic Management Network, an organization that brings together scholars, practitioners and policymakers around the common goal of creating a 'life-conducive' economic system. He is the co-editor of the Humanism in Business book series and has published widely. He is also an active board member of three social enterprises. He has worked for and with businesses, non-profits, embassies, political campaigns, and local and national governments.

Table of contents (21 chapters)

Table of contents (21 chapters)

Buy this book

eBook $89.00
price for Brazil (gross)
  • ISBN 978-1-137-35329-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for Brazil
  • ISBN 978-1-137-35328-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $120.00
price for Brazil
  • ISBN 978-1-349-46964-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Humanistic Marketing
Editors
  • R. Varey
  • M. Pirson
Series Title
Humanism in Business Series
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-35329-0
DOI
10.1057/9781137353290
Hardcover ISBN
978-1-137-35328-3
Softcover ISBN
978-1-349-46964-2
Series ISSN
2662-124X
Edition Number
1
Number of Pages
XV, 284
Topics