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Language, Identity and Cycling in the New Media Age

Exploring Interpersonal Semiotics in Multimodal Media and Online Texts

Authors: Kiernan, Patrick

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  • Analyses the language of cycling in new media
  • Examines the changing nature of identity itself through these newly available semiotic resources
  • Explores identity positioning through the frameworks of Systemic Functional Linguistics and Multimodal Analysis
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  • ISBN 978-1-137-51951-1
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About this book

This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling.

About the authors

​Patrick Kiernan is Associate Professor in the School of Business Administration at Meiji University, Japan. His research specialises in Applied Linguistics and he is the author of Narrative, Identity and Language Teaching. He is also an avid cyclist. 

Table of contents (12 chapters)

Table of contents (12 chapters)
  • Introduction: Exploring Language, Identity and Cycling in the New Media Age Through Systemic Functional Linguistics

    Kiernan, Patrick

    Pages 1-36

  • ‘Mark, Mark, Can We Have a Word?’: Narrative and Evaluation in the Media Interview

    Kiernan, Patrick

    Pages 39-70

  • Coming Clean: Framing and Identity Negotiation in the Oprah Winfrey-Lance Armstrong Interview

    Kiernan, Patrick

    Pages 71-90

  • Multimodality Identity in Manga: Yowamushi Pedal and the Semiotics of Japanese Comics

    Kiernan, Patrick

    Pages 91-119

  • Having a Rashomon Moment: Identity Negotiation in an Online Community

    Kiernan, Patrick

    Pages 123-147

Buy this book

eBook n/a
  • ISBN 978-1-137-51951-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
Hardcover n/a
  • ISBN 978-1-137-51950-4
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Language, Identity and Cycling in the New Media Age
Book Subtitle
Exploring Interpersonal Semiotics in Multimodal Media and Online Texts
Authors
Copyright
2018
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-51951-1
DOI
10.1057/978-1-137-51951-1
Hardcover ISBN
978-1-137-51950-4
Edition Number
1
Number of Pages
XV, 306
Number of Illustrations
23 b/w illustrations, 1 illustrations in colour
Topics