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  • © 2016

China's Media and Soft Power in Africa

Promotion and Perceptions

Palgrave Macmillan

Part of the book series: Palgrave Series in Asia and Pacific Studies (PSAPS)

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Table of contents (14 chapters)

  1. Front Matter

    Pages i-xii
  2. Introduction

    1. Front Matter

      Pages 1-1
    2. A World of Shared Influence

      • Xiaoling Zhang
      Pages 3-16
  3. Theoretical, Historical, and Global

    1. Front Matter

      Pages 17-17
    2. Reflections of a Soft Power Agnostic

      • Gary D. Rawnsley
      Pages 19-31
    3. The Scramble for Asian Soft Power in Africa

      • Daya Kishan Thussu
      Pages 33-45
  4. Conclusion

    1. Front Matter

      Pages 193-193

About this book

This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China's soft power initiatives in Africa. It throws light not only on China's engagement with Africa but also on how China's increasing influence is received in the African media.

About the authors

Xiaoling Zhang is Associate Professor and Head of the School of Contemporary Chinese Studies at the University of Nottingham Ningbo, China. She is the author of The Transformation of Political Communication in China: From Propaganda to Hegemony.


Herman Wasserman is Professor of Media Studies and Director of Centre for Film and Media Studies, University of Cape Town, South Africa. He is editor of  African Journalism Studies  and author of Tabloid Journalism in South Africa: True Story!


Winston Mano is Director of Africa Media Centre and Reader in Media and Communication Studies, University of Westminster, UK and Editor of the Journal of African Media Studies. He is also a Senior Research Associate in the School of Communication at the University of Johannesburg, South Africa.


Bibliographic Information

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 89.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access