Editors:
This book is open access, which means that you have free and unlimited access.
Lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion
Includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries
Draws upon communication principles and theory but prioritizes actionable lessons for how entertainment-education actually works
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Table of contents (21 chapters)
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Front Matter
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From Then to Now: Historical Perspectives
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Front Matter
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From Theory to Practice
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Front Matter
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From Research to Impact
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Front Matter
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From Concept to Implementation
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Front Matter
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About this book
This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.
Editors and Affiliations
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Portland State University, Portland, USA
Lauren B. Frank
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Peripheral Vision International, Brooklyn, USA
Paul Falzone
About the editors
Lauren B. Frank is Associate Professor of Communication at Portland State University, USA, specializing in public health communication and mass media research. Particularly focused on how people talk about health campaigns, Lauren has collaborated with multiple non-profit organizations on entertainment-education interventions.
Paul Falzone is the Founder and Executive Director of Peripheral Vision International, a non-profit organization that researches, creates, and distributes innovative entertainment-education media in East Africa and beyond. He earned his MA and PhD from the Annenberg School for Communication at the University of Pennsylvania, USA.Bibliographic Information
Book Title: Entertainment-Education Behind the Scenes
Book Subtitle: Case Studies for Theory and Practice
Editors: Lauren B. Frank, Paul Falzone
DOI: https://doi.org/10.1007/978-3-030-63614-2
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2021
License: CC BY-NC-ND
Hardcover ISBN: 978-3-030-63613-5Published: 27 March 2021
Softcover ISBN: 978-3-030-63616-6Published: 02 April 2022
eBook ISBN: 978-3-030-63614-2Published: 26 March 2021
Edition Number: 1
Number of Pages: XXIII, 354
Number of Illustrations: 26 b/w illustrations