Authors:
- Offers readers a manual on how to develop a “culture of innovation” in organizations, how to create breakthrough product and services, and how to optimize design processes
- Written accessibly, with theoretical and practical bases
- Challenges commonly-held theories on environments in which innovation happens
- Uses anecdotes from several industries, including automotive, corporate, and consumer products
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Table of contents (13 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Department of Marketing Mihaylo College of Business and Economics, California State University, Fullerton, CA, USA
Steven Chen
About the author
Bibliographic Information
Book Title: The Design Imperative
Book Subtitle: The Art and Science of Design Management
Authors: Steven Chen
DOI: https://doi.org/10.1007/978-3-319-78568-4
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Hardcover ISBN: 978-3-319-78567-7Published: 07 June 2018
Softcover ISBN: 978-3-030-08733-3Published: 15 February 2019
eBook ISBN: 978-3-319-78568-4Published: 26 May 2018
Edition Number: 1
Number of Pages: IX, 233
Number of Illustrations: 6 b/w illustrations
Topics: Innovation/Technology Management, Marketing, Services