Japanese Global Strategy

1. Front Matter

   Pages i-xvi

   PDF

2. Introduction

   • Katsuo Yamazaki

   Pages 1-15

3. The Process of Monozukuri in Global Business Environments

   • Katsuo Yamazaki

   Pages 17-32

4. Hybrid Theory and Japanese Global Management

   • Katsuo Yamazaki

   Pages 33-54

5. Case Studies on Japanese MNEs: Global Strategy

   • Katsuo Yamazaki

   Pages 55-122

6. Prospective Global Markets

   • Katsuo Yamazaki

   Pages 123-156

7. Golden Rules in Global Corporate Strategy

   • Katsuo Yamazaki

   Pages 157-169

8. Back Matter

   Pages 171-184

   PDF

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.

• business
• management
• marketing
• strategy
• Economics
• hybrid theory

“This book explains the global monozukuri strategy of Japanese manufacturing companies, both concisely and intelligently. Using data accumulated by the Japanese Multinational Enterprise Study Group (JMNESG), this book is a product of cooperative research activities. An active member of the JMNESG, Yamazaki draws on the hybrid theory developed by the group as well as contributing his own theoretical and empirical research, predominantly in the form of the nine case studies which are based on his own visits to Japanese companies.” (Tetsuo Abo, Professor Emeritus, University of Tokyo and Editor of Japanese Hybrid Factories (Palgrave Macmillan, 2007)

• Yamazaki Dynamic Management Corporation, Tokyo, Japan

  Katsuo Yamazaki

Katsuo Yamakazi is Professor Emeritus at Shizuoka Sangyo University, a researcher at Digital Hollywood University, and CEO at Yamazaki Dynamic Management Corp. in Japan. He is a longstanding member of the Academy of International Business and Rotary International, and is the author of Japanese Global Management (2012) and Hybrid Factories in Latin America (2013), both published by Palgrave Macmillan.

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