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Palgrave Macmillan
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Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media

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  • © 2018

Overview

  • The first monograph to examine mixed-race politics in contemporary South Korean media
  • Utilizes a critical media/cultural studies approach that engages with and connects materials from archives, the popular press, policy documents, television commercials, and television programs as an inter-textual network
  • Analyzes cases ranging from media representation of globally recognized mixed-race figures to figures on reality television
  • Includes supplementary material: sn.pub/extras

Part of the book series: East Asian Popular Culture (EAPC)

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Table of contents (6 chapters)

  1. “I Am Proud to Be a Korean”: Amerasian Celebrity Culture

  2. Performing the Multicultural Reality: Mixed-Race Children in Reality TV

Keywords

About this book

This book studies how the increase of visual representation of mixed-race Koreans formulates a particular racial project in contemporary South Korean media. It explores the moments of ruptures and disjuncture that biracial bodies bring to the formation of neoliberal multiculturalism, a South Korean national racial project that re-aligns racial lines under the nation’s neoliberal transformation. Specifically, Ji-Hyun Ahn examines four televised racial moments that demonstrate particular aspects of neoliberal multiculturalism by demanding distinct ways of re-imagining what it means to be Korean in the contemporary era of globalization. Taking a critical media/cultural studies approach, Ahn engages with materials from archives, the popular press, policy documents, television commercials, and television programs as an inter-textual network that actively negotiates and formulates a new racialized national identity. In doing so, the book provides a rich analysis of the ongoing struggle over racial reconfiguration in South Korean popular media, advancing an emerging scholarly discussion on race as a leading factor of social change in South Korea.

Authors and Affiliations

  • School of Interdisciplinary Arts and Sciences, University of Washington Tacoma, Tacoma, USA

    Ji-Hyun Ahn

About the author

Ji-Hyun Ahn is Assistant Professor of Communication in the School of Interdisciplinary Arts & Sciences at The University of Washington Tacoma, USA. Her works have appeared in highly acclaimed journals in the field such as Media, Culture & Society, Cultural Studies, and Asian Ethnicity.

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