Save 30% on new Palgrave Journal subscriptions! Shop the selection >>

Semiotics and Popular Culture

The Objects of Affection

Semiotics and Consumer Culture

Authors: Berger, A.

Free Preview

Buy this book

eBook 50,28 €
price for Germany (gross)
  • ISBN 978-0-230-10990-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 106,99 €
price for Germany (gross)
  • ISBN 978-0-230-10372-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover 64,19 €
price for Germany (gross)
  • ISBN 978-0-230-10373-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

About the authors

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

Reviews

"This seductively simple yet erudite introduction to semiotics examines the psychological, religious, and cultural roots of consumer culture and the objects individuals buy and brand themselves with...Rich food for thought and intellectual engagement." - CHOICE

"Books with true insight into consumer motivations are exceedingly rare. Arthur Berger's The Objects of Affection is one such book. From neckties to shampoo, he outlines with great precision the associations that drive desire across a broad swathe of product categories. Even more fundamentally, he weaves in the importance of cultural truths, evolving yet enduring insights into an individual's relationship with his society, that too many marketers ignore in their quest for global mass appeal. Berger's book, erudite and witty, is a rallying cry to embrace consumers' deeper motivations as the key to enduring profit and resonance in consumers' lives." - Tom Doctoroff, Greater China CEO for JWT and author of Billions: Selling to the NewChinese Consumer

"Berger writes with wit . . . his account of semiotics and consumer culture is clear, concise, and enjoyable." - Eileen Meehan, Professor of Radio and Television Studies, Southern Illinois University-Carbondale

"Berger s scholarly yet impish wit shines through in this brilliant adventure into the exotica of the everyday, a book brimming with astonishing insights into the imaginary souls of the stuff around us. Watch out for that innocent-looking toaster over there - he may be signifying something!" - Greg Rowland, founder of Greg Rowland Semiotics


Table of contents (7 chapters)

Table of contents (7 chapters)
  • The Science of Signs

    Pages 3-31

    Berger, Arthur Asa

  • Consumer Cultures

    Pages 33-54

    Berger, Arthur Asa

  • Marketing Theory and Semiotics

    Pages 55-71

    Berger, Arthur Asa

  • Brands and Identity: We Are Our Brands

    Pages 75-114

    Berger, Arthur Asa

  • The Objects of Our Affection

    Pages 115-167

    Berger, Arthur Asa

Buy this book

eBook 50,28 €
price for Germany (gross)
  • ISBN 978-0-230-10990-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 106,99 €
price for Germany (gross)
  • ISBN 978-0-230-10372-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover 64,19 €
price for Germany (gross)
  • ISBN 978-0-230-10373-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
The Objects of Affection
Book Subtitle
Semiotics and Consumer Culture
Authors
Series Title
Semiotics and Popular Culture
Copyright
2010
Publisher
Palgrave Macmillan US
Copyright Holder
Arthur Asa Berger
eBook ISBN
978-0-230-10990-2
DOI
10.1057/9780230109902
Hardcover ISBN
978-0-230-10372-6
Softcover ISBN
978-0-230-10373-3
Edition Number
1
Number of Pages
XIII, 198
Number of Illustrations
9 b/w illustrations
Topics