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Palgrave Macmillan Series in Global Public Diplomacy

Soft Power in China

Public Diplomacy through Communication

Editors: Wang, J. (Ed.)

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eBook 67,40 €
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  • ISBN 978-0-230-11637-5
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Hardcover 106,99 €
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Softcover 85,59 €
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About this book

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

About the authors

Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA

Reviews

"Based on the authors' intimate knowledge of the changing dynamics in China's society, this book shows the picture of a government that is learning fast in the field of international communication, and that is equally confronted with fundamental soft power challenges. This collection of essays greatly improves our understanding of China's public diplomacy as a project under construction." - Jan Melissen, Head of the Diplomatic Studies Programme at the Clingendael Institute of International Relations, The Netherlands, Professor of Diplomacy at the University of Antwerp, Belgium, and Co-Editor of The Hague Journal of Diplomacy


Table of contents (10 chapters)

Table of contents (10 chapters)
  • Introduction: China’s Search of Soft Power

    Pages 1-18

    Wang, Jian

  • The Expansion of China’ s Public Diplomacy System

    Pages 19-35

    d’Hooghe, Ingrid

  • China’s Image Projection and Its Impact

    Pages 37-56

    Wang, Hongying

  • China’s International Broadcasting: A Case Study of CCTV International

    Pages 57-71

    Zhang, Xiaoling

  • The Evolving Chinese Government Spokesperson System

    Pages 73-93

    Chen, Ni

Buy this book

eBook 67,40 €
price for Germany (gross)
  • ISBN 978-0-230-11637-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 106,99 €
price for Germany (gross)
Softcover 85,59 €
price for Germany (gross)

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Bibliographic Information

Bibliographic Information
Book Title
Soft Power in China
Book Subtitle
Public Diplomacy through Communication
Editors
  • J. Wang
Series Title
Palgrave Macmillan Series in Global Public Diplomacy
Copyright
2011
Publisher
Palgrave Macmillan US
Copyright Holder
Palgrave Macmillan, a division of Nature America Inc.
eBook ISBN
978-0-230-11637-5
DOI
10.1057/9780230116375
Hardcover ISBN
978-0-230-10862-2
Softcover ISBN
978-1-349-29137-3
Edition Number
1
Number of Pages
XI, 219
Topics