Public Diplomacy and Soft Power in East Asia

1. Front Matter

   Pages i-ix

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2. Introduction

   • Sook Jong Lee, Jan Melissen

   Pages 1-9

3. The Theory and Reality of Soft Power: Practical Approaches in East Asia

   • Shin-Wha Lee

   Pages 11-32

4. Soft Power as Productive Power

   • Yong Wook Lee

   Pages 33-49

5. Measuring Soft Power in East Asia: An Overview of Soft Power in East Asia on Affective and Normative Dimensions

   • Byong-kuen Jhee, Nae-young Lee

   Pages 51-64

6. Modern Japan and the Quest for Attractive Power

   • Akiko Fukushima

   Pages 65-89

7. Soft Power and Public Diplomacy: The Case of Indonesia

   • Rizal Sukma

   Pages 91-115

8. Taiwan’s Soft Power and the Future of Cross-Strait Relations: Can the Tail Wag the Dog?

   • Yun-han Chu

   Pages 117-137

9. South Korean Soft Power and How South Korea Views the Soft Power of Others

   • Sook Jong Lee

   Pages 139-161

10. The Limits of China’s Soft Power in Europe: Beijing’s Public Diplomacy Puzzle

    • Ingrid d’Hooghe

    Pages 163-190

11. Asian Perceptions of American Soft Power

    • Marshall M. Bouton, Gregory G. Holyk

    Pages 191-222

12. The Complexities of Economic Soft Power: The U.S.-China Case

    • Benjamin I. Page, Tao Xie

    Pages 223-246

13. Concluding Reflections on Soft Power and Public Diplomacy in East Asia

    • Jan Melissen

    Pages 247-262

14. Back Matter

    Pages 263-279

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This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural setting.

• Affect
• China
• Diplomacy
• Europe
• exercise
• perception

"In the era of Asia s rise, this timely collection inquires into the various connections between soft power and public diplomacy. It offers a treasure trove of rich empirical data and incisive analysis that is indispensible for a full understanding of this vitally important subject." - Peter J. Katzenstein, Walter S. Carpenter, Jr. Professor of International Studies, Cornell University

"When Hu Jintao exhorted China to increase its soft power, he triggered wide interest at home and among China's neighbors. This book is a welcome exploration of what it takes to develop soft power in East Asia. The authors make important conceptual and empirical advances. Chinese and other leaders should read it!" - Joseph S. Nye, Jr., University Distinguished Service Professor, Harvard, and author of The Future of Power

Jan Melissen is the Director of Research at the Netherlands Institute of International Relations Clingendael and a Professor of Diplomacy in the Department of Political Sciences at Antwerp University.

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