Financial Communications

Information Processing, Media Integration, and Ethical Considerations

Authors: Wang, S.

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eBook 83,29 €
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  • ISBN 978-1-137-35187-6
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Hardcover 128,39 €
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Softcover 106,99 €
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  • ISBN 978-1-349-47001-3
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About this book

Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.

About the authors

Shih-Lun is Associate Professor of Communication at the Unviersity of Connecticut - Stamford, USA.

Reviews

"This book integrates critical information processing concepts to help the reader understand the complex dynamics by which financial communications are perceived, evaluated and acted upon in the marketplace. It is an essential resource for managers, academics and researchers in the financial services sector." - Hooman Estelami, Professor of Marketing, Fordham Schools of Business, Fordham University, USA

"Successful financial decision making relies on financial communications and information. In spite of the recognised importance of financial communications, as an area of investigation it has received relatively little attention in published sources. Addressing this gap, Wang provides a comprehensive and much needed understanding of the limits of and opportunities for financial communications and offers a valuable resource for researchers and practitioners who want to understand and engage with financial communications effectively." - Tina Harrison, Senior Lecturer of Marketing, University of Edinburgh Business School, Scotland, UK; Editor, Journal of Financial Services Marketing


Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook 83,29 €
price for Germany (gross)
  • ISBN 978-1-137-35187-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 128,39 €
price for Germany (gross)
  • ISBN 978-1-137-35480-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover 106,99 €
price for Germany (gross)
  • ISBN 978-1-349-47001-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Financial Communications
Book Subtitle
Information Processing, Media Integration, and Ethical Considerations
Authors
Copyright
2013
Publisher
Palgrave Macmillan US
Copyright Holder
Shih-Lun Alex Wang
eBook ISBN
978-1-137-35187-6
DOI
10.1057/9781137351876
Hardcover ISBN
978-1-137-35480-8
Softcover ISBN
978-1-349-47001-3
Edition Number
1
Number of Pages
IX, 227
Number of Illustrations
3 b/w illustrations
Topics