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Principles of Marketology, Volume 1

Theory

Authors: Aghazadeh, H.

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eBook 83,29 €
price for Germany (gross)
  • ISBN 978-1-137-37932-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 106,99 €
price for Germany (gross)
  • ISBN 978-1-137-38314-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover 85,59 €
price for Germany (gross)
  • Due: 26. September 2019
  • ISBN 978-1-349-67788-7
  • Free shipping for individuals worldwide
About this book

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.   

About the authors

   Authors

Reviews

"Marketology brings forth a new approach to teaching Marketing as a discipline. This is a textbook dedicated to marketing applications and recognizing marketing oriented business activities. In doing so the author takes advantage of a uniquely vast and diverse work experience. If you truly want to explode your business make this a must read. Remember, a pro is never out of school." Ali Dadpay, PhD, Associate Professor of Economics, College of Business, Clayton State University, USA

"Marketology is a newly coined jargon with a holistic view and innovative collection of all the market-related subjects as a comprehensive puzzle. This novel concept will absolutely set a unique business practice and philosophy. This will enable the business leaders and practitioners to manage the enterprises relying on market intelligence/insight; and also the business academicians to detect and welcome a new theoretical foundation to fully cover the matters of market in business world and terminate the identity crisis in marketing." Tahmores Hasangholipour, PhD, Full professor of business and marketing, and Dean of the Faculty of Management, University of Tehran, Iran   


   

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook 83,29 €
price for Germany (gross)
  • ISBN 978-1-137-37932-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 106,99 €
price for Germany (gross)
  • ISBN 978-1-137-38314-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover 85,59 €
price for Germany (gross)
  • Due: 26. September 2019
  • ISBN 978-1-349-67788-7
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Principles of Marketology, Volume 1
Book Subtitle
Theory
Authors
Copyright
2016
Publisher
Palgrave Macmillan US
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-37932-0
DOI
10.1057/9781137379320
Hardcover ISBN
978-1-137-38314-3
Softcover ISBN
978-1-349-67788-7
Edition Number
1
Number of Pages
XV, 377
Topics