Fair Trade in CSR Strategy of Global Retailers

1. Front Matter

   Pages i-xviii

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2. Theoretical Foundations of CSR in Retailing

   • Magdalena Stefańska, Grażyna Śmigielska

   Pages 1-33

3. Development of the Fair Trade Idea in Europe and the United States

   • Magdalena Stefańska, Renata Nestorowicz

   Pages 35-64

4. A Critical Look at the Application in Practice of Fair Trade

   • Ewa Jerzyk, Henryk Mruk, Ryszard Stefański

   Pages 65-87

5. Corporate Social Responsibility and Fair Trade in Relations of Retailers with Suppliers

   • Magdalena Stefańska, Ryszard Stefański

   Pages 89-115

6. The Influence of CSR and Fair Trade Communications on Attitude, Customer Behavior, and Retailer Perception

   • Tomasz Wanat, Magdalena Stefańska

   Pages 117-147

7. The Effect of Communicating CSR and Fair Trade on the Attitudes and Behavior of Employees of Trading Enterprises

   • Anna Rogala, Tomasz Wanat, Renata Nestorowicz, Magdalena Stefańska

   Pages 149-173

8. Fair Trade: Trends for the Future

   • Henryk Mruk, Ewa Jerzyk, Magdalena Stefańska, Ryszard Stefański, Renata Nestorowicz

   Pages 175-197

9. Back Matter

   Pages 199-205

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Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

• communication
• Fair Trade
• market research
• retailing
• social responsibility
• trade
• Trends
• sustainability

Magdalena Stefa?ska, Poznan University, Poland Renata Nestorowicz, Poznan University, Poland Tomasz Wanat, Poznan University, Poland Ewa Jerzyk, Poznan University, Poland Henryk Mruk, Poznan University, Poland Anna Rogala, Poznan University, Poland Gra?yna ?migielska, Cracow University of Economics, Poland Ryszard Stefa?ski, independent researcher

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