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Palgrave Macmillan

Tourist Activities in Multimodal Texts

An Analysis of Croatian and Scottish Tourism Websites

  • Book
  • © 2015

Overview

Authors:
  1. Melani Nekić

    1. Justus Liebig University, Giessen, Germany

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Table of contents (5 chapters)

  1. Front Matter

    Pages i-xv
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  2. Introduction

    • Melani Nekić
    Pages 1-17

  3. A Multi-Layer Approach to the Website Analysis

    • Melani Nekić
    Pages 18-61

  4. Analysis of Website Layout

    • Melani Nekić
    Pages 62-77

  5. Analysis of Meaning-Making in Tourist Websites

    • Melani Nekić
    Pages 78-169

  6. Conclusion

    • Melani Nekić
    Pages 170-179

  7. Back Matter

    Pages 180-227
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Keywords

About this book

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

Reviews

“I would recommend this book first and foremost to those who are seeking models to carry out multimodal and semiotic analyses. … readers will find in this book relevant and up-to-date reading matter with which to venture into the promising field of multimodality. In sum, this publication is a very useful addition both to studies in promotional tourism discourse and to the burgeoning field of multimodal studies.” (Miguel Fuster-Marquez, English Text Construction, Vol. 8 (2), Winter, 2015)

Authors and Affiliations

  • Justus Liebig University, Giessen, Germany

    Melani Nekić

About the author

Melani Neki? has completed her doctoral studies at the Justus-Liebig University (JLU) and the International Graduate Centre for the Study of Culture (GCSC) in Gießen, Germany. Currently, she is a Language and Communication Trainer and Lecturer at diverse companies and educational institutions in Germany. Her research interests revolve around functional linguistics, social semiotics, multimodal communication and tourism studies.

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