The Phenomenon of Political Marketing

1. Front Matter

   Pages i-xii

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2. Introduction: The Electronic Soapbox

   • Nicholas J. O’Shaughnessy

   Pages 1-16

3. Big Lies, Little Lies: The Story of Propaganda

   • Nicholas J. O’Shaughnessy

   Pages 17-29

4. Only in America

   • Nicholas J. O’Shaughnessy

   Pages 30-45

5. Television

   • Nicholas J. O’Shaughnessy

   Pages 46-86

6. The Peevish Penmen: Direct Mail and US Elections

   • Nicholas J. O’Shaughnessy

   Pages 87-97

7. The Monopoly of Midas Congress and Political Action Committees

   • Nicholas J. O’Shaughnessy

   Pages 98-127

8. High Priesthood, Low Priestcraft: The Role of Political Consultants

   • Nicholas J. O’Shaughnessy

   Pages 128-149

9. Washington’s Space Cadets: The Centrality of Polling, Computer and Other Technologies in US Politics Today

   • Nicholas J. O’Shaughnessy

   Pages 150-181

10. Merchandising the Monarch: Reagan and the Presidential Elections

    • Nicholas J. O’Shaughnessy

    Pages 182-206

11. A Licence to Export: The Spread of Political Marketing Methods to Britain

    • Nicholas J. O’Shaughnessy

    Pages 207-223

12. The Selling of the President 1988

    • Nicholas J. O’Shaughnessy

    Pages 224-242

13. An Ethical Conundrum?

    • Nicholas J. O’Shaughnessy

    Pages 243-256

14. Back Matter

    Pages 257-286

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This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

• democracy
• marketing
• politics

Policies and ethics