Transition Strategies

1. Front Matter

   Pages i-xii

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2. The starting point

   1. Front Matter

      Pages 1-1

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   2. Introduction

      • Torsten Wulf, Harald Hungenberg

      Pages 3-12

   3. Economic environment and starting conditions of East German companies in 1990

      • Torsten Wulf, Harald Hungenberg

      Pages 13-27

3. The case studies

   1. Front Matter

      Pages 29-29

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   2. From collective combine to global player

      • Torsten Wulf, Harald Hungenberg

      Pages 31-79

   3. From state-owned enterprise to sucessful medium-sized company

      • Torsten Wulf, Harald Hungenberg

      Pages 80-168

4. Conclusions

   1. Front Matter

      Pages 169-169

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   2. A characteristic adaptation pattern of East German companies

      • Torsten Wulf, Harald Hungenberg

      Pages 171-184

   3. Success factors in the adaptation process of East German companies

      • Torsten Wulf, Harald Hungenberg

      Pages 185-200

   4. Implications for companies in economies in transition

      • Torsten Wulf, Harald Hungenberg

      Pages 201-205

5. Back Matter

   Pages 206-226

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The transition process of the countries of Central and Eastern Europe, which started more than a decade ago, has been the focus of much attention for both practitioners and scholars. Few studies however, address management issues involved in the transition process and no study has, until now, assessed the strategies and tactics which individual companies have pursued over the past decade as part of their adaptation process. This book fills this gap and will leave the reader with a better understanding of the adaptation process at single firm level.

• Eastern Europe
• Germany
• management
• science and technology
• success
• transition

• Friedrich-Alexander-University, Erlangen-Nuremberg, Germany

  Torsten Wulf, Harald Hungenberg

HARALD HUNGENBERG studied Business Administration at the University of Giessen, and at MIT. He has also worked as a consultant and engagement manager for McKinsey & Company. Since 1999 he has held the Chair of Management at the Friedrich-Alexander-University in Nuremberg.

TORSTEN WULF studied Business Administration at the universities of Hagen & Mainz. Since 1999 he has lectured at the Chair of Management at the Friedrich-Alexander-University in Nuremberg.

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