The New Public Diplomacy

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

'The New Public Diplomacy has become one of the most frequently cited non-American titles on public diplomacy.' Discussion Papers in Diplomacy

'This timely and fascinating book brings much needed scholarship to the global conversation on public diplomacy.' - Bruce Gregory, Director, Public Diplomacy Institute, George Washington University, USA

'The New Public Diplomacy is an excellent and original collection probing a topic at the heart of contemporary international relations.' - Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California, USA

'Jan Melissen's book is a very valuable contribution to an increasingly important field of study. At a time when policymakers are still feeling their way towards an understanding of soft power and public diplomacy, Prof. Melissen and his distinguished colleagues ask - and convincingly answer - some pressing questions.' - Philip Fiske de Gouveia, Senior Research Associate, Public Diplomacy Programme, The Foreign Policy Centre

'Public Diplomacy, this striking departure from the old foreign policy rituals of confidential interaction behind closed doors, has become widely recognized and enacted by practitioners, but so far, has not been written about extensively in academic literature. Jan Melissen's book fills this gap and should find the interest of those who practice and those who study diplomacy.' - Ambassador Karl Th. Paschke, author of the so-called 'Paschke Report'

'[This] is a quarry from which the materials for much interesting work on the subject can be cut and a most useful addition to the literature.' - Political Studies Review

PETER VAN HAM Director of Global Governance Research, Netherlands Institute of International Relations 'Clingendael', The Netherlands JOHN HEMERY Director, Centre for Political and Diplomatic Studies, UK ALAN K. HENRIKSON Fletcher School of Law and Diplomacy, Tufts University, USA BRIAN HOCKING Professor of International Relations, Coventry University, UK INGRID D'HOOGHE Research Associate, Netherlands Institute of International Relations 'Clingendael', The Netherlands ANNA MICHALSKI Senior Research Fellow, Netherlands Institute of International Relations 'Clingendael', The Netherlands WALLY OLINS Chairman, Saffron Brand Consultants SHAUN RIORDAN HM Diplomatic Service, UK CYNTHIA P. SCHNEIDER Distinguished Professor of Diplomacy, Georgetown University, USA PAUL SHARP Professor and Head of Political Science, University of Minnesota, Duluth, USA