Editors:
- Clarifies the new trends in emerging economy firms’ internationalization
- Emphasizes concepts that have traditionally been under-researched, such as the role of business models and sustainable corporate behavior
- Proposes a major contribution to the field of international business
Part of the book series: Palgrave Studies of Internationalization in Emerging Markets (PSIEM)
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Table of contents (8 chapters)
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Front Matter
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Universal Issues Concerning Emerging Economy Firms
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Front Matter
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Specifics of Chinese Firms and Chinese Context
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Front Matter
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Back Matter
About this book
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.
Editors and Affiliations
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Department of Business and Management, Aalborg University, Aalborg, Denmark
Marin A. Marinov
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Aalborg Business School, Aalborg University, Aalborg, Denmark
Svetla T. Marinova
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Faculty of Business Studies, University of Vaasa, Vaasa, Finland
Jorma A. Larimo
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School of Marketing and Communication, University of Vaasa, Vaasa, Finland
Tiina Leposky
About the editors
Marin A. Marinov is Professor of International Business at Aalborg University, Denmark. His research interests include the phenomenon of internationalization, multinational firms and business development in emerging economies, as well as business policy and strategy. He has consulted for numerous multinational firms and national governments worldwide and is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets.
Svetla T. Marinova is Professor of International Business and International Marketing at Aalborg University, Denmark. Her research revolves around internationalization and the role of institutions, as well as strategy of multinational firms from emerging economies. Having published over 80 papers in scholarly journals and eight academic books, Svetla is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets.
Jorma A. Larimo is Professor of International Marketing at the Faculty of Business Studies, University of Vaasa, Finland. His main research areas are the internationalization of SMEs, acquisition and international joint venture strategies and performance, as well as market entry and marketing strategies in the context of Central and Eastern European countries.
Tiina Leposky is Post-Doctoral Researcher at the University of Vaasa, Finland, where she researches value creation in new service development and digital business, as well as agile product development and business models in the context of Industrial Internet. Tiina has worked in numerous multinational companies in Europe focusing on making businesses more service and solutions oriented.
Bibliographic Information
Book Title: International Business and Emerging Economy Firms
Book Subtitle: Volume I: Universal Issues and the Chinese Perspective
Editors: Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo, Tiina Leposky
Series Title: Palgrave Studies of Internationalization in Emerging Markets
DOI: https://doi.org/10.1007/978-3-030-24482-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG, part of Springer Nature 2020
Hardcover ISBN: 978-3-030-24481-1Published: 23 September 2019
Softcover ISBN: 978-3-030-24484-2Published: 23 September 2020
eBook ISBN: 978-3-030-24482-8Published: 03 September 2019
Series ISSN: 2662-1185
Series E-ISSN: 2662-1193
Edition Number: 1
Number of Pages: XVII, 259
Number of Illustrations: 16 b/w illustrations, 5 illustrations in colour
Topics: Emerging Markets/Globalization, Business Strategy/Leadership, Asian Business, Cross-Cultural Management