Communication, Culture and Social Change
Meaning, Co-option and Resistance
Authors: Dutta, Mohan
- Uses a culture-centered approach (CCA) that aims to achieve structural transformations of neoliberalism through the framing of alternative economic and political structures
- Provides a comprehensive map of social change communication and a review of Marxist social change communication discourses
- Concludes with a chapter that seeks to reimagine the role of the academic and their relationships with activists and communities at the margins of society
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- About this book
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Drawing on the culture-centered approach (CCA), this book re-imagines culture as a site for resisting the neocolonial framework of neoliberal governmentality. Culture emerged in the 20th Century as a conceptual tool for resisting the hegemony of West-centric interventions in development, disrupting the assumptions that form the basis of development. This turn to culture offered radical possibilities for decolonizing social change but in response, necolonial development institutions incorporated culture into their strategic framework while simultaneously deploying political and economic power to silence transformative threads. This rise of “culture as development” corresponded with the global rise of neo-liberal governmentality, incorporating culture as a tool for globally reproducing the logic of capital. Using examples of transformative social change interventions, this book emphasizes the role of culture as a site for resisting capitalism and imagining rights-based, sustainable and socialist futures. In particular, it attends to culture as the basis for socialist organizing in activist and party politics. In doing so, Culture, Participation and Social Change offers a framework of inter-linkage between Marxist analyses of capital and cultural analyses of colonialism. It concludes with an anti-colonial framework that re-imagines the academe as a site of activist interventions.
- About the authors
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Mohan Dutta is Dean’s Chair Professor and Director of the Center for Culture-Centered Approach to Research and Evaluation (CARE) in the School of Communication, Journalism and Marketing at Massey University, New Zealand. His research and activism explore the interplays of cultural voice, Marxist organizing, indigenous resistance, and movements against neoliberalism.
Bibliographic Information
- Bibliographic Information
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- Book Title
- Communication, Culture and Social Change
- Book Subtitle
- Meaning, Co-option and Resistance
- Authors
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- Mohan Dutta
- Series Title
- Palgrave Studies in Communication for Social Change
- Copyright
- 2020
- Publisher
- Palgrave Macmillan
- Copyright Holder
- The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
- eBook ISBN
- 978-3-030-26470-3
- DOI
- 10.1007/978-3-030-26470-3
- Hardcover ISBN
- 978-3-030-26469-7
- Edition Number
- 1
- Number of Illustrations
- 5 b/w illustrations
- Topics
