Overview
- First text to offer a comprehensive list of business communication theories
- Provides an integrated framework linking the theories together rather than presenting the theories as standalone models
- Written by the top scholars in the field
Part of the book series: New Perspectives in Organizational Communication (NPOC)
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Table of contents (16 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.
Authors and Affiliations
About the authors
Milton Mayfield is Professor of Management in the A. R. Sanchez Jr. School of Business at Texas A&M International University, USA. He is a co-editor of the International Journal of Business Communication and co-author of the book Motivating Language Theory: Effective Leader Talk in the Workplace.
Jacqueline Mayfield is Professor of Management and Radcliffe Killam Distinguished Professor in the A. R. Sanchez Jr. School of Business at Texas A&M International University, USA. She is a co-Editor of the International Journal of Business Communication and co-author of the book Motivating Language Theory: Effective Leader Talk in the Workplace.
Robyn Walker is Associate Professor of Clinical Management Communication in the Marshall School of Business at the University of Southern California, USA. She does research in the areas of communication and team decision making. She currently serves as Associate Editor for the International Journal of Business Communication.
Bibliographic Information
Book Title: Fundamental Theories of Business Communication
Book Subtitle: Laying a Foundation for the Field
Authors: Milton Mayfield, Jacqueline Mayfield, Robyn Walker
Series Title: New Perspectives in Organizational Communication
DOI: https://doi.org/10.1007/978-3-030-57741-4
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-57740-7Published: 05 December 2020
Softcover ISBN: 978-3-030-57743-8Published: 05 December 2021
eBook ISBN: 978-3-030-57741-4Published: 04 December 2020
Series ISSN: 2730-5333
Series E-ISSN: 2730-5341
Edition Number: 1
Number of Pages: XI, 266
Number of Illustrations: 3 b/w illustrations
Topics: Human Resource Management, Media and Communication, Organization, Management, Business Strategy/Leadership