Back To School Sale: Thousands of textbooks, only $25 each hardcover! Available through Aug 29, 2018.

Managing Organizational Crisis and Brand Trauma

Authors: Tafoya, Dennis W.

  • Presents tools  for use in assessing various aspects of brand and organizational trauma
  • Examines leadership culpability in a crisis and derivative lawsuits 
  • Explores ways trauma jeopardizes the relationship among members of an organization's social network 
  • Offers a theory of the conservation law  of affiliation to explain why stakeholders will continue to support organizations associated with bad behavior 
see more benefits

Buy this book

eBook 91,62 €
price for Germany (gross)
  • ISBN 978-3-319-60726-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 117,69 €
price for Germany (gross)
  • ISBN 978-3-319-60725-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization.  The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma.  The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful. 

About the authors

Dennis Tafoya (PhD, the University of Michigan, MS, the University of Pennsylvania) has more than 30 years of academic and business experience across a variety of fields.  He is president of CompCite Inc., an international research and development firm that focuses on factors that affect performance at individual, group and organizational levels.   He has authored the "Advance/Recover Database" an inter/intranet tool to improve individual knowledge, decision making and problem solving capabilities, numerous articles and four books:  The Effective Organization (2010), Organizations in Crisis (Palgrave/Macmillan, 2013), Marginal Organizations: Analyzing Organizations at the Edge of Society’s Mainstream (Palgrave/Macmillan, 2014) and  Managing Organizational Crisis and Brand Trauma  (Palgrave/Macmillan, 2017).

Tafoya has significant international experience ranging from numerous papers and research studies, hands-on work with international management and sales teams and has prepared specific whitepapers for the European Union describing the role of "Steel as a Global Industry" (presented at European Community Conference, la-Napoule, France 1992); the possible role and emergence of Dubai as a money-broker for the mid-east, ("Dubai, UAE: Fountainhead for the Mid-East's 21st Century", November 12, 1997); and, as a guest of the Yeltsin government to examine management issues in a post-Soviet Union society ("Russia and Its Move from Communism to Free Market Economy:  Challenges for Management"  August, 1999). He has written and holds patents related to knowledge management (US 6,834,274)  and performance forecasting (US 7,865,383), has participated in government programs aimed at measuring competency, labor relations and the value of STEM (Science, Technology, Engineering and Mathematics) in business and industry. 

Table of contents (9 chapters)

  • An Introduction to Organizational and Brand Traumas

    Tafoya, Dennis W.

    Pages 1-13

    Preview Buy Chapter 29,69 €
  • Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals

    Tafoya, Dennis W.

    Pages 15-38

    Preview Buy Chapter 29,69 €
  • Trauma in Organizations: Triggering Organizational Trauma and the Trauma Model

    Tafoya, Dennis W.

    Pages 39-70

    Preview Buy Chapter 29,69 €
  • Brand Trauma

    Tafoya, Dennis W.

    Pages 71-102

    Preview Buy Chapter 29,69 €
  • When Trauma Isn’t a Given (When an Event That Should Produce Trauma, Doesn’t)

    Tafoya, Dennis W.

    Pages 103-155

    Preview Buy Chapter 29,69 €

Buy this book

eBook 91,62 €
price for Germany (gross)
  • ISBN 978-3-319-60726-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 117,69 €
price for Germany (gross)
  • ISBN 978-3-319-60725-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Loading...

Bibliographic Information

Bibliographic Information
Book Title
Managing Organizational Crisis and Brand Trauma
Authors
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-60726-9
DOI
10.1007/978-3-319-60726-9
Hardcover ISBN
978-3-319-60725-2
Edition Number
1
Number of Pages
XV, 256
Number of Illustrations and Tables
9 b/w illustrations, 3 illustrations in colour
Topics