Corporate Responsibility and Digital Communities
An International Perspective towards Sustainability
Editors: Grigore, Georgiana, Stancu, Alin, McQueen, David (Eds.)
Free Preview- Reflects upon the evolving nature of CSR and its relationship with digital communities
- Includes case studies from around the globe
- Examines a range of online communities including twitter and other social media, healthcare forums, and company websites
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- About this book
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This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners.
- About the authors
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Georgiana Grigore is a Lecturer in Marketing at Henley Business School, UK. She is an active researcher, focusing on corporate social responsibility, business ethics and marketing, including changes that result from digital media. In 2012, she co-founded an annual international conference, ‘Social Responsibility, Ethics and Sustainable Business’.
Alin Stancu is Associate Professor of Corporate Social Responsibility and Public Relations at Bucharest University of Economic Studies, Romania. His current research interests include business ethics, corporate social responsibility and marketing-management. He is involved in several national funded research projects, and has published numerous articles and papers on corporate social responsibility. He is the co-founder of The International Conference ‘Social Responsibility, Ethics and Sustainable Business’.
David McQueen is a researcher, author and lecturer in the Faculty of Media and Communication at Bournemouth University, UK. His research interest include broad questions of media, power and politics; critical perspectives on PR and the media; lobbying; government and party political PR; CSR and ‘greenwashing’.
- Table of contents (13 chapters)
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Corporate Responsibility and Digital Communities: An Introduction
Pages 1-7
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When Corporate Responsibility Meets Digital Technology: A Reflection on New Discourses
Pages 11-28
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Complementarity and Interconnection Between CSR and Crowdfunding: A Case Study in Greece
Pages 29-49
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Turning a Deaf Ear to the Citizen’s Voice. Digital Activism and Corporate (Ir)responsibility in the North Dakota Access Pipeline Protest
Pages 51-78
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Exploring Sense of Community within an Online Healthcare Context
Pages 79-95
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Table of contents (13 chapters)
Bibliographic Information
- Bibliographic Information
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- Book Title
- Corporate Responsibility and Digital Communities
- Book Subtitle
- An International Perspective towards Sustainability
- Editors
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- Georgiana Grigore
- Alin Stancu
- David McQueen
- Series Title
- Palgrave Studies in Governance, Leadership and Responsibility
- Copyright
- 2018
- Publisher
- Palgrave Macmillan
- Copyright Holder
- The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer International Publishing AG, part of Springer Nature
- eBook ISBN
- 978-3-319-63480-7
- DOI
- 10.1007/978-3-319-63480-7
- Hardcover ISBN
- 978-3-319-63479-1
- Softcover ISBN
- 978-3-319-87568-2
- Series ISSN
- 2662-1304
- Edition Number
- 1
- Number of Pages
- XVIII, 278
- Number of Illustrations
- 3 b/w illustrations, 19 illustrations in colour
- Topics
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