Overview
- Closely analyzes the paradox of authenticity versus cost-effectiveness
- Brings a global frame of reference to local issues using the example of chain restaurants in China
- Uses the hospitality industry as a framework for exploring the implications of globalization for small businesses
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Table of contents (8 chapters)
Keywords
About this book
Authors and Affiliations
About the authors
Henk J. de Vries is Associate Professor of Standardisation at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands, and Guest researcher at the Delft University of Technology, Delft, Netherlands.
Frank M. Go passed away in 2017. He was Professor of Event and Tourism Marketing at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands. He was ranked among the top 40 scholars in the world for academic leadership in tourism research, as measured by the number of articles published in eight journals in the field between 1985 and 2004.
Bibliographic Information
Book Title: Restaurant Chains in China
Book Subtitle: The Dilemma of Standardisation versus Authenticity
Authors: Guojun Zeng, Henk J. de Vries, Frank M. Go
DOI: https://doi.org/10.1007/978-981-13-0986-1
Publisher: Palgrave Macmillan Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Hardcover ISBN: 978-981-13-0985-4Published: 23 October 2018
Softcover ISBN: 978-981-13-4544-9Published: 03 January 2019
eBook ISBN: 978-981-13-0986-1Published: 12 October 2018
Edition Number: 1
Number of Pages: XVII, 126
Number of Illustrations: 26 b/w illustrations
Topics: Tourism Management, Globalization, Emerging Markets/Globalization