The Neuroscience of Business
Neuroscience is changing our understanding of how the human brain works and how and why people behave the way they do. Properly understood, many of these insights could lead to profound changes in the way businesses interact with their employees and customers. The problem is that, until now, most of this research has been published in specialist journals and has not made its way to managers’ desks. At the same time, however, business leaders and managers are faced with a plethora of extravagant claims based on misunderstood, or exaggerated, neuroscientific research. Palgrave’s The Neuroscience of Business series seeks to bridge the gap between rigorous science and the practical needs of business. For the first time this series will describe the practical managerial applications of this science in an accessible, but in-depth, way that is firmly underpinned by a clear explanation of the science behind the management actions proposed.