International Marketing and Management Research

International Fragmentation

Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

Editors: Saxena Arora, Anshu, Bacouel-Jentjens, Sabine (Eds.)

Free Preview
  • Addresses the ongoing trend towards increasing international production
  • Presents unique case studies citing current challenges and opportunities across multiple industries
  • Features a mix of international contributors to speak on manufacturing issues faced by developed and developing economies  
see more benefits

Buy this book

eBook 44,02 €
price for France (gross)
  • ISBN 978-3-319-33846-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 58,01 €
price for France (gross)
  • ISBN 978-3-319-33845-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. 
Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace. 

About the authors

Anshu Saxena Arora is Professor of Marketing and Director of Global Logistics and International Business Center in the College of Business Administration, Savannah State University, USA. She is a Certified Project Management Professional from Project Management Institute (PMI), USA, and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK. Currently, she is the Chair of Academy of International Business – US Southeast chapter of Academy of International Business (AIB), a leading association of scholars and specialists in the field of international business.
Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the International Business and Management Master Program. In addition to research and teaching, she has more than a decade of practical experience in the financial services sector, working in both specialist and management positions for the Dresdner Bank and later Allianz Group in Germany.



Table of contents (8 chapters)

Table of contents (8 chapters)
  • Indian Small-Scale Manufacturing Firms: Achieving Competitive Advantage

    Pages 3-16

    Savitskie, Katrina (et al.)

  • Should the Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding

    Pages 19-35

    Gheisary, Esmira

  • The Influence of Culture on Leader–Member Exchange and Job Satisfaction of Subordinates: A Vietnamese Study

    Pages 37-62

    Hill, Uyen

  • The Growing Economic Role of China in Africa: The Case of the Democratic Republic of Congo

    Pages 65-79

    Naniuzeyi, Emmanuel

  • Accreditation in a French Business School from the Student Perspective

    Pages 83-117

    Tindale, Hailee

Buy this book

eBook 44,02 €
price for France (gross)
  • ISBN 978-3-319-33846-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 58,01 €
price for France (gross)
  • ISBN 978-3-319-33845-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
International Fragmentation
Book Subtitle
Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth
Editors
  • Anshu Saxena Arora
  • Sabine Bacouel-Jentjens
Series Title
International Marketing and Management Research
Copyright
2016
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-33846-0
DOI
10.1007/978-3-319-33846-0
Hardcover ISBN
978-3-319-33845-3
Edition Number
1
Number of Pages
XXI, 154
Number of Illustrations
3 b/w illustrations, 7 illustrations in colour
Topics