Media Convergence and Deconvergence

1. Front Matter

   Pages i-xvii

   PDF

2. Introduction

   1. Front Matter

      Pages 1-1

      PDF

   2. Media Convergence Meets Deconvergence

      • Corinna Peil, Sergio Sparviero

      Pages 3-30Open Access

   3. Deconstructing “Media Convergence”: A Cultural History of the Buzzword, 1980s–2010s

      • Gabriele Balbi

      Pages 31-51

3. Media Audiences and Usage

   1. Front Matter

      Pages 53-53

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   2. Convergence in Domestic Media Use? The Interplay of Old and New Media at Home

      • Kathrin Friederike Müller, Jutta Röser

      Pages 55-74

   3. Blurred Lines, Distinct Forces: The Evolving Practices of Italian TV Audiences in a Convergent Scenario

      • Luca Barra, Massimo Scaglioni

      Pages 75-91

   4. Media Convergence and the Network Society: Media Logic(s), Polymedia and the Transition of the Public Sphere

      • Caja Thimm

      Pages 93-112

   5. Deconstructing Audiences in Converging Media Environments

      • Uwe Hasebrink, Sascha Hölig

      Pages 113-133

4. Production and Distribution of Media Content

   1. Front Matter

      Pages 135-135

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   2. Convergent Media Quality? Comparing the Content of Online and Offline Media in Switzerland

      • Mark Eisenegger, Mario Schranz, Angelo Gisler

      Pages 137-157

   3. Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environments

      • Lothar Mikos

      Pages 159-175

   4. Web 2.0: An Argument Against Convergence

      • Matthew Allen

      Pages 177-196

5. Regulation and Media Markets

   1. Front Matter

      Pages 197-197

      PDF

   2. The Deconverging Convergence of the Global Communication Industries in the Twenty-First Century

      • Dal Yong Jin

      Pages 199-216

   3. Deconstructing the Music Industry Ecosystem

      • Jim Rogers

      Pages 217-239

   4. Is Convergence the “Killer Bug” in the Media Ecosystem? The Case of Flemish Media Policymaking 2010–2015

      • Hilde Van den Bulck

      Pages 241-260

   5. Connected TV: Conceptualizing the Fit Between Convergence and Organizational Strategy Within a Contingency Theory Framework: The Case of Germany

      • Paul Clemens Murschetz

      Pages 261-283

   6. Regulatory (de) Convergence: Localism, Federalism, and Nationalism in American Telecommunications Policy

      • Christopher Ali

      Pages 285-304

   7. The Triple-Network Convergence in China: Implementation and Challenges

      • Fei Jiang, Kuo Huang, Yanran Sun

      Pages 305-327

This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture.

Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com

• multimedia online technologies
• Internet
• Ithiel de Sola Pool
• production of media texts
• organization of media industries
• usage of media technologies

“This is a fascinating book—one of the most deftly planned, organized, soundly argued, and genuinely interesting volume on media convergence and de-convergence. Drawing from a number of case studies from across the world, yet never forgetting the significance of the recent trend through incisive analysis and interpretation, the book has succinctly developed and advanced major theoretical frameworks in the realm of media industries. This book is an essential chaperon for anyone willing to extend their understanding in de-converging media convergence.” (Dal Yong Jin, Simon Fraser University, Canada)

• Department of Communication Studies, University of Salzburg, Salzburg, Austria

  Sergio Sparviero, Corinna Peil

• Institute of Media and Journalism, USI Università della Svizzera italiana, Lugano, Switzerland

  Gabriele Balbi

Sergio Sparviero is an assistant professor at the Department of Communication Studies of the University of Salzburg. 
 
Corinna Peil is a postdoctoral researcher at the Department of Communication Studies, Center for ICT&S, of the University of Salzburg. 
 
Gabriele Balbi is an assistant professor in media studies at the Institute of Media and Journalism of USI Università della Svizzera italiana (Switzerland). 

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