![Brand Management]( "Brand Management")
Textbook
Mogaji, E. (2021)
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an …
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Softcover
eBook
![Understanding Luxury Fashion]( "Understanding Luxury Fashion")
Book
Cantista, I. (Ed), Sádaba, T. (Ed) (2020)
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need …
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Softcover
Hardcover
eBook
![Brand Storytelling in the Digital Age]( "Brand Storytelling in the Digital Age")
Book
Moin, S. M. A. (2020)
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research …
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Hardcover
eBook
![The Rational Homo Psychologicus]( "The Rational Homo Psychologicus")
Book
Story, H. Y. (2020)
This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate …
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Softcover
Hardcover
eBook
![Rethinking Luxury Fashion]( "Rethinking Luxury Fashion")
Book
Serdari, T. (2020)
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives …
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Hardcover
eBook
![International Student Mobility and Access to Higher Education]( "International Student Mobility and Access to Higher Education")
Book
Shkoler, O., Rabenu, E., Hackett, P. M., Capobianco, P. M. (2020)
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first …
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Hardcover
eBook
![Competitive Branding Strategies]( "Competitive Branding Strategies")
Book
Rajagopal, () (2019)
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, …
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Softcover
Hardcover
eBook
![China Branding]( "China Branding")
Book
Liu, M. J. (Ed), Luo, J. (Ed) (2019)
This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises …
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Softcover
Hardcover
eBook
![Nordic Consumer Culture]( "Nordic Consumer Culture")
Book
Askegaard, S. (Ed), Östberg, J. (Ed) (2019)
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a …
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Hardcover
eBook
![Vintage Luxury Fashion]( "Vintage Luxury Fashion")
Book
Ryding, D. (Ed), Henninger, C. E. (Ed), Blazquez Cano, M. (Ed) (2018)
Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, …
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Hardcover
eBook
Softcover
![Digital Influence]( "Digital Influence")
Book
Backaler, J. (2018)
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for …
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Hardcover
eBook
Softcover
![Marketing Food Brands]( "Marketing Food Brands")
Book
Chimhundu, R. (2018)
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The …
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Hardcover
eBook
Softcover
![Brand Gender]( "Brand Gender")
Book
Lieven, T. (2018)
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and …
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Hardcover
eBook
Softcover
![Brand Platform in the Professional Sport Industry]( "Brand Platform in the Professional Sport Industry")
Book
Zheng, J., Mason, D. S. (2018)
This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information …
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Hardcover
eBook
![Interpretations of Luxury]( "Interpretations of Luxury")
Book
Turunen, L. L. M. (2018)
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the …
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Hardcover
eBook
Softcover
![Personal Brand Creation in the Digital Age]( "Personal Brand Creation in the Digital Age")
Book
Grzesiak, M. (2018)
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social …
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Hardcover
eBook
![Political Marketing and Management in Ghana]( "Political Marketing and Management in Ghana")
Book
Mensah, K. (Ed) (2017)
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political …
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Hardcover
eBook
Softcover
![Energy Branding]( "Energy Branding")
Book
Larsen, F. (2017)
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a …
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Hardcover
eBook
Softcover
![Advances in Luxury Brand Management]( "Advances in Luxury Brand Management")
Book
Kapferer, J. (Ed), Kernstock, J. (Ed), Brexendorf, T. O. (Ed), Powell, S. M. (Ed) (2017)
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the …
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Hardcover
eBook
Softcover
![Luxury Brands in China and India]( "Luxury Brands in China and India")
Book
Atwal, G., Bryson, D. (2017)
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming …
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Hardcover
eBook