Buy print copy
Tax calculation will be finalised at checkout
Keywords
- discourse
- Diversity
- e-commerce
- economy
- German
- international marketing
- Internet
- language
- management
- marketing
- recruiting
- rhetoric
- literary diction
About this book
Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a large number of individual contributions, the sociolinguistic inputs and fall-out from market processes, using a variety of different methodological approaches and various contexts and case studies. These cases range from a call centre in India to an industrial development agency in the Irish-speaking Gaeltacht, with genres ranging from Sámi rap music to corporate mission statements. The book is intentionally interdisciplinary, including perspectives from management and economics, media and communications studies, applied linguistics, sociolinguistics, ethnography, and cultural studies.
About the author
CLAIRE COWIE is Lecturer in Linguistics and English Language, University of Edinburgh, UK
DANIEL CUNLIFFE is a Senior Lecturer in Multimedia Computing and leads the Computing and Minority Languages Group within the Faculty of Advanced Technology at the University of Glamorgan, UK
LOULOU EDELMAN is at the Centre for Language and Communication, University of Amsterdam, The Netherlands
BETSY E. EVANS is an Assistant Professor of Linguistics, Department of Linguistics, University of Washington, Seattle, USA
POUL ERIK FLYVHOLM JØRGENSEN is Associate Professor, Centre for Corporate Communication, Aarhus School of Business, University of Aarhus, Denmark
DURK GORTER is Ikerbasque Research Professor, Faculty of Education, University of the Basque Country, San Sebastian, Spain
BRITT-LOUISE GUNNARSSON holds the Chair in Sociolinguistics, Uppsala University, Sweden
MANEL HERAT is a Lecturer in English Language and Linguistics, Liverpool Hope University, UK
SUZANNE K. HILGENDORF is Associate Professor of Linguistics, Simon Fraser University, Canada
MARIA ISAKSSON is Associate Professor, Norwegian School of Management, Norway
GAVIN JACK is Reader in Culture and Consumption at the School of Management, University of Leicester, UK
VERONIKA KOLLER is Senior Lecturer in English Language, Department of Linguistics and English Language, Lancaster University, UK
SIRPA LEPPÄNEN is Professor of English, Department of Languages, University of Jyväskylä, Finland
BEATRIZ P. LORENTE isa Lecturer in the Language and Communication Centre, School of Humanities and Social Sciences, Nanyang Technological University, Singapore
ELIZABETH MARTIN is Assistant Professor of French, Department of World Languages and Literatures, California State University, San Bernardino, USA
LINDA McLOUGHLIN is pathway leader in English Language and Linguistics, Liverpool Hope University, UK
HEIKO MOTSCHENBACHER is Postdoctoral Research Assistant, Linguistics Department, Institute of English and American Studies, Frankfurt University, Germany
NICH PEARSON (retired) was the Director of the Welsh Consumer Council until 2007
SARI PIETIKÄINEN is a Professor of Discourse Studies, Department of Languages, University of Jyväskylä, Finland
SARAH RICHARDS is a Senior Policy Officer at the Welsh Consumer Council
JAMIE SHINHEE LEE is Assistant Professor of Linguistics, University of Michigan-Dearborn, USA
JOHN WALSH is Lecturer in the School of Irish, National University of Ireland, Galway, Republic of Ireland
Bibliographic Information
Book Title: Language and the Market
Authors: Gerlinde Mautner
Editors: H. Kelly-Holmes
Series Title: Language and Globalization
Publisher: Palgrave Macmillan London
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2010
Hardcover ISBN: 978-0-230-21060-8Published: 09 April 2010
Series ISSN: 2947-7506
Series E-ISSN: 2947-7514
Edition Number: 1
Number of Pages: XVI, 286