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Railway Photographic Advertising in Britain, 1900-1939

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  • © 2018

Overview

Authors:
  1. Alexander Medcalf

    1. Department of History, University of York, York, United Kingdom

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  • Considers the development of railway advertising from 1900 to the outbreak of the Second World War in 1939
  • Unravels the complex and ever changing processes behind corporate sales communications and efforts to encourage raiway consumption
  • Contends that the changing face of railway photographic advertising is illustrative of a collective shift in the railways’ corporate mindset

Part of the book series: Palgrave Studies in the History of the Media (PSHM)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xi
    Download chapter PDF

  2. Introduction

    • Alexander Medcalf
    Pages 1-34

  3. Railway Advertising: Theory and Practice 1900–1939

    • Alexander Medcalf
    Pages 35-69

  4. In the Country

    • Alexander Medcalf
    Pages 71-109

  5. By the Seaside

    • Alexander Medcalf
    Pages 111-152

  6. Around Town

    • Alexander Medcalf
    Pages 153-182

  7. On the Train

    • Alexander Medcalf
    Pages 183-215

  8. Conclusion

    • Alexander Medcalf
    Pages 217-227

  9. Back Matter

    Pages 229-236
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Keywords

About this book

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

Authors and Affiliations

  • Department of History, University of York, York, United Kingdom

    Alexander Medcalf

About the author

Alexander Medcalf is Research Fellow for the Department of History at the University of York, UK. 

Bibliographic Information

  • Book Title: Railway Photographic Advertising in Britain, 1900-1939

  • Authors: Alexander Medcalf

  • Series Title: Palgrave Studies in the History of the Media

  • DOI: https://doi.org/10.1007/978-3-319-70857-7

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: History, History (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018

  • Hardcover ISBN: 978-3-319-70856-0Published: 15 March 2018

  • Softcover ISBN: 978-3-030-09998-5Published: 29 December 2018

  • eBook ISBN: 978-3-319-70857-7Published: 06 March 2018

  • Series ISSN: 2634-6575

  • Series E-ISSN: 2634-6583

  • Edition Number: 1

  • Number of Pages: XI, 236

  • Number of Illustrations: 10 b/w illustrations, 10 illustrations in colour

  • Topics: Cultural History, History of Britain and Ireland, History of Modern Europe, Modern History, Photography

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