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Consumption and Public Life

Advertising, Commercial Spaces and the Urban

Authors: Cronin, Anne M.

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eBook £55.99
price for United Kingdom (gross)
  • ISBN 978-0-230-28301-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £70.00
price for United Kingdom (gross)
  • ISBN 978-0-230-21680-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover £67.00
price for United Kingdom (gross)
  • ISBN 978-1-349-30370-0
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
About this book

Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city

About the authors

ANNE CRONIN is Senior Lecturer in the Sociology Department at Lancaster University, UK. She has previously published Advertising Myths, Advertising and Consumer Citizenship, and Consuming the Entrepreneurial City (co-edited).

Reviews

'Challenging the conventional critique of advertising as a process that saturates and commercialises space, Anne Cronin focuses on the ubiquitous hoardings, notice-boards and bus-stop panels that constitute outdoor advertising to produce a stimulating, highly original, sophisticated account that significantly extends understanding. Cronin demonstrates that it is a far from exact science as those in the advertising industry acknowledge, for along with many contemporary capitalist endeavours, it is improvisational, intuitive, processual and performative, continually changing as part of the fluid, lived city. Moreover, rather than being simply a means of producing dominant meanings and signs, and persuading consumers to spend money on things they neither need nor want, outdoor advertising is ingeniously conceived as an urban vernacular, a resource through which the city is known, sensed and practised, continuously reproducing forms of the 'public' and public space.' - Tim Edensor, Reader in Cultural Geography, Manchester Metropolitan University, UK


Table of contents (7 chapters)

  • Introducing Commercial Spaces

    Cronin, Anne M.

    Pages 1-19

  • The Industry and the City: Knowledge Practices as Commercial Experiments

    Cronin, Anne M.

    Pages 20-43

  • Mobility, Market Research and Commercial Aesthetics

    Cronin, Anne M.

    Pages 44-67

  • The Commodity Rhythms of Urban Space

    Cronin, Anne M.

    Pages 68-89

  • Fabulating Commercial Spaces: Mediation, Texts and Perception

    Cronin, Anne M.

    Pages 90-119

Buy this book

eBook £55.99
price for United Kingdom (gross)
  • ISBN 978-0-230-28301-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £70.00
price for United Kingdom (gross)
  • ISBN 978-0-230-21680-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover £67.00
price for United Kingdom (gross)
  • ISBN 978-1-349-30370-0
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Advertising, Commercial Spaces and the Urban
Authors
Series Title
Consumption and Public Life
Copyright
2010
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-28301-5
DOI
10.1057/9780230283015
Hardcover ISBN
978-0-230-21680-8
Softcover ISBN
978-1-349-30370-0
Edition Number
1
Number of Pages
VII, 215
Topics