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Brand Champions

How Superheroes bring Brands to Life

Authors: Buckingham, I.

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eBook £24.99
price for United Kingdom (gross)
  • ISBN 978-0-230-30465-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £32.00
price for United Kingdom (gross)
  • ISBN 978-0-230-22032-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover £30.50
price for United Kingdom (gross)
  • ISBN 978-1-349-30591-9
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
About this book

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

About the authors

Ian P. Buckingham is a leading author in the fields of Employee Engagement and Brand Development. After a formative start to his career on the customer service front line, he has subsequently held a range of senior consultancy positions within the world's largest Marcomms business – Omnicom and beyond. He develops and delivers Organization Development and Change Strategies as well as Brand Development and Executive Development programs for a wide range of clients across sectors. Buckingham has a reputation as a forthright, iconoclastic critic of some of the more draconian and spin-oriented practices of the agency and corporate worlds. He is widely and frequently quoted in a range of HR and Marketing publications. He blogs for People Management magazine and is a member of the CIPR advisory board. Ian Buckingham is the founder of Bring Yourself 2 Work a consultancy of engagement specialists. He is a champion of the need for authenticity in communication and behavior between business owners, employees, colleagues and their customers, calling for greater coordination between the HR and Marketing functions for more effective brand management.

Reviews

'I found this book excellent (and I've read quite a few books on the same subject). Ian Buckingham manages to clearly explain the importance of brand engagement & employee engagement... Engaging employees to love your brand, talk about your brand and stay with your brand, is as critically important now as it ever was - particularly during these economically dynamic times...Brand Champion is well worth the read' Stephanie Lunn, international HR executive

'What makes Brand Champions a recommended read is the richness of material on 'how' to build brand enthusiasm. Original cases (from Barbour to British Gas) make a refreshing change from the usual 'cool brand' suspects. There's a treasure trove of tools for you to raid from 'brand superheroes' to 'brand eisteddfods' anything that links individual contribution to bigger brand purpose is to be warmly welcomed.' B2B Marketing Website

'Buckingham is one of the few business writers to span the territories of HR as well as the more external facing disciplines like Advertising and Marketing, consistently arguing the case for a joined-up approach to brand management. His style is always provocative but enjoyable and ultimately thought provoking in a Handy-esque way. His examples are often drawn from the UK, which makes a welcome change from many US-centric commentators, and the conclusions he points the reader towards and approaches he suggests are certainly applicable internationally. We've made very effective use of his thinking and methods throughout our network of global offices.' J. Sanderson, Senior Brand Manager, International HealthCare Company

'With Brand Champions, as with Brand Engagement and his work in general, Ian once again shows that branding is not about large budgets but small consistent actions, branding is not about logos but about people, that branding does not belong to marketing, it belongs to each of us in our everyday actions. Brand champions are right before our eyes if only we look.' Anna Farmery, Managing Director, The Engaging Brand, www.facebook.com/l/944e3Gvin8p_lDCnWJbe4Z1B2Qg;www.theengagingbrand.com

'Insightful . . . finally a book that exposes the real brand champions within our organizations and deftly guides managers on how to nurture and challenge those employees. With case studies to illustrate, Buckingham uncovers what is needed to create a committed culture of empowered and engaged employees ready to achieve a higher level of performance. As with his last book, this is a must read for any manager.' Maryanna Kontaratos, international HR, employee engagement and brand specialist


Table of contents (7 chapters)

  • What’s a Champion Brand?

    Buckingham, Ian P.

    Pages 1-35

  • What’s Employee Engagement?

    Buckingham, Ian P.

    Pages 37-74

  • Brand Superheroes Uncovered

    Buckingham, Ian P.

    Pages 75-108

  • Equipping Brand Champions

    Buckingham, Ian P.

    Pages 109-144

  • Reinforcing a Brand Champion Culture

    Buckingham, Ian P.

    Pages 145-190

Buy this book

eBook £24.99
price for United Kingdom (gross)
  • ISBN 978-0-230-30465-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £32.00
price for United Kingdom (gross)
  • ISBN 978-0-230-22032-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover £30.50
price for United Kingdom (gross)
  • ISBN 978-1-349-30591-9
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Brand Champions
Book Subtitle
How Superheroes bring Brands to Life
Authors
Copyright
2011
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-30465-9
DOI
10.1057/9780230304659
Hardcover ISBN
978-0-230-22032-4
Softcover ISBN
978-1-349-30591-9
Edition Number
1
Number of Pages
XII, 209
Topics