Small children are regularly captivated by programmes made especially for them – ranging from classics like Sesame Street to more recent arrivals such as Blues Clues and Teletubbies . This book examines the industry interests behind preschool television, and how commercial, creative and curricular priorities shape and inform what is produced.

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About the author

JEANETTE STEEMERS is Professor of Media and Communications at the University of Westminster, UK. Her previous publications include Selling Television: British Television in the Global Marketplace (2004); European Television Industries (2005, with P. Iosifidis and M. Wheeler); and Changing Channels: The Prospects for Television in a Digital World (ed., 1998).

Bibliographic Information

Book Title: Creating Preschool Television
Book Subtitle: A Story of Commerce, Creativity and Curriculum
Authors: Jeanette Steemers
DOI: https://doi.org/10.1057/9780230274600
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Media & Culture Collection, Literature, Cultural and Media Studies (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2010
Hardcover ISBN: 978-0-230-57440-3Published: 24 February 2010
eBook ISBN: 978-0-230-27460-0Published: 24 February 2010
Edition Number: 1
Number of Pages: VIII, 252
Topics: Screen Studies, Youth Culture, Sociology of Family, Youth and Aging, Media Research, Media Studies, Industries

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Table of contents (12 chapters)

Front Matter

Back Matter

About this book