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Japanese Global Strategy

Overseas Operations and Global Marketing

Authors: Yamazaki, Katsuo

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  • Offers detailed case studies on nine Japanese MNEs based on wide-ranging data from interviews and questionnaires
  • Provides a thorough analysis of past and present global strategy and outlines an approach for companies to take in the future
  • Outlines the concept of 'monozukuru' and its importance to international business strategy
  • Covers multinational companies such as Denso, Furukawa Electric and Yamaha Motor
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eBook £92.00
price for United Kingdom (gross)
  • ISBN 978-1-137-49738-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £115.00
price for United Kingdom (gross)
  • ISBN 978-1-137-49736-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.

About the authors

Katsuo Yamakazi is Professor Emeritus at Shizuoka Sangyo University, a researcher at Digital Hollywood University, and CEO at Yamazaki Dynamic Management Corp. in Japan. He is a longstanding member of the Academy of International Business and Rotary International, and is the author of Japanese Global Management (2012) and Hybrid Factories in Latin America (2013), both published by Palgrave Macmillan.

Reviews

“This book explains the global monozukuri strategy of Japanese manufacturing companies, both concisely and intelligently. Using data accumulated by the Japanese Multinational Enterprise Study Group (JMNESG), this book is a product of cooperative research activities. An active member of the JMNESG, Yamazaki draws on the hybrid theory developed by the group as well as contributing his own theoretical and empirical research, predominantly in the form of the nine case studies which are based on his own visits to Japanese companies.” (Tetsuo Abo, Professor Emeritus, University of Tokyo and Editor of Japanese Hybrid Factories (Palgrave Macmillan, 2007)

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook £92.00
price for United Kingdom (gross)
  • ISBN 978-1-137-49738-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £115.00
price for United Kingdom (gross)
  • ISBN 978-1-137-49736-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Japanese Global Strategy
Book Subtitle
Overseas Operations and Global Marketing
Authors
Copyright
2019
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-49738-3
DOI
10.1057/978-1-137-49738-3
Hardcover ISBN
978-1-137-49736-9
Edition Number
1
Number of Pages
XVI, 184
Number of Illustrations
6 b/w illustrations
Topics