Australian Women in Advertising in the Twentieth Century

Authors: Dickenson, J.

Free Preview

Buy this book

eBook £34.99
price for United Kingdom (gross)
  • ISBN 978-1-137-51434-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £49.99
price for United Kingdom (gross)
  • ISBN 978-1-137-51433-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover £43.99
price for United Kingdom (gross)
  • ISBN 978-1-349-70302-9
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
About this book

When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.

About the authors

Jackie Dickenson is Senior Research Associate at the University of Melbourne, Australia, and has previously worked in the advertising industry in Britain and Australia, as an art director and copywriter. She is the author of Renegades and Rats (2006) and Trust Me: Australians and their Politicians (2013).

Reviews

“Australian Women in Advertising in the Twentieth Century is shorter than most monographs, at fewer than 50,000 words. It is not thin, however, as its purpose is cohesive and sustained. The book contains a bibliography and index. It is well-edited and each chapter features a discrete title page with separate abstract and publication details, hence ‘digital-ready’, and endnotes. For a book aimed at academics and university students this format is apt.” (Julie Mcintyre, Australian Historical Studies, Vol. 48 (1), February, 2017)


Table of contents (11 chapters)

Table of contents (11 chapters)

Buy this book

eBook £34.99
price for United Kingdom (gross)
  • ISBN 978-1-137-51434-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £49.99
price for United Kingdom (gross)
  • ISBN 978-1-137-51433-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover £43.99
price for United Kingdom (gross)
  • ISBN 978-1-349-70302-9
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Australian Women in Advertising in the Twentieth Century
Authors
Copyright
2016
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-51434-9
DOI
10.1057/9781137514349
Hardcover ISBN
978-1-137-51433-2
Softcover ISBN
978-1-349-70302-9
Edition Number
1
Number of Pages
X, 144
Topics