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Industrial Approaches to Media

A Methodological Gateway to Industry Studies

Authors: Freeman, Matthew

  • First attempt to look explicitly at the practical, theoretical, and ethical principles of conducting media industry studies 
  • Clear, simple guidebook for navigating the complex methodology of studying media industries 
  • Crosses and unites the methodologies of the humanities and the social sciences, cultural studies and economics 
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eBook £63.99
price for United Kingdom (gross)
  • ISBN 978-1-137-55176-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £79.99
price for United Kingdom (gross)
  • ISBN 978-1-137-55175-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals.
While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries – and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries?
Responding to these questions, Industrial Approaches to Media offers practical, theoretical, and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features key scholars such as Henry Jenkins, Michele Hilmes, Paul McDonald and Alisa Perren. 

About the authors

Dr Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, UK, where he is also Director of the Media Convergence Research Centre. The author of Historicising Transmedia Storytelling and the co-author of Transmedia Archaeology, his research explores production cultures across media and history, publishing on transmedia storytelling, media branding, and convergence cultures.

Table of contents (10 chapters)

  • Introduction: Media Industry Studies—What and Why?

    Freeman, Matthew

    Pages 1-21

  • The Professional Ideologies of Academia and Industry

    Freeman, Matthew

    Pages 25-45

  • The Politics and Ethics of Media Industry Studies

    Freeman, Matthew

    Pages 47-62

  • Socialised Authorship: Conceptualising Media Industry Studies

    Freeman, Matthew

    Pages 65-84

  • Media Industries as Structure: Objectivism and the Societal Context

    Freeman, Matthew

    Pages 85-107

Buy this book

eBook £63.99
price for United Kingdom (gross)
  • ISBN 978-1-137-55176-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £79.99
price for United Kingdom (gross)
  • ISBN 978-1-137-55175-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Industrial Approaches to Media
Book Subtitle
A Methodological Gateway to Industry Studies
Authors
Copyright
2016
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-55176-4
DOI
10.1057/978-1-137-55176-4
Hardcover ISBN
978-1-137-55175-7
Edition Number
1
Number of Pages
XX, 216
Topics