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In Search of the Two-Handed Economist

Ideology, Methodology and Marketing in Economics

Palgrave Macmillan

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Part of the book series: Palgrave Studies in the History of Economic Thought (PHET)

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About this book

For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.

Authors and Affiliations

  • University New South Wales, A, Australia

    Craig Freedman

About the author

Craig Freedman is an associate professor at the University of New South Wales, Australia, and has taught at a number of other major universities. His main research areas are the history of economic thought, the Japanese economy, and industrial organisation. He is the author of numerous books including, Chicago Fundamentalism (2008) and The Last Time I Saw Richard (2011).

Bibliographic Information

  • Book Title: In Search of the Two-Handed Economist

  • Book Subtitle: Ideology, Methodology and Marketing in Economics

  • Authors: Craig Freedman

  • Series Title: Palgrave Studies in the History of Economic Thought

  • DOI: https://doi.org/10.1057/978-1-137-58974-3

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Economics and Finance, Economics and Finance (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016

  • Hardcover ISBN: 978-1-137-58973-6Published: 01 December 2016

  • Softcover ISBN: 978-1-349-95479-7Published: 06 July 2018

  • eBook ISBN: 978-1-137-58974-3Published: 21 November 2016

  • Series ISSN: 2662-6578

  • Series E-ISSN: 2662-6586

  • Edition Number: 1

  • Number of Pages: XX, 418

  • Number of Illustrations: 1 b/w illustrations

  • Topics: History of Economic Thought/Methodology, Economic Policy, Marketing

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access