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Palgrave Macmillan

New Activism and the Corporate Response

  • Book
  • © 2003

Overview

Editors:
  1. S. John
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  2. S. Thomson
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Keywords

  • communication
  • organization
  • strategy

About this book

This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.

Reviews

'A thought provoking book that gives useful insights about the so-called

new activism. Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way! Meanwhile, the activists themselves will be stimulated into thinking about what they are for, as well as against, to whom they are accountable for their passions and actions, what they intend to put in place of the institutions that they oppose, and how they think the change should be achieved.' - Neil Kinnock, Vice-President of the European Commission and former leader of the Labour Party

Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way!...you can't help wondering if this wouldn't make a useful Christmas present for your local county councillor.' - Accountancy Ireland

'a book every aspiring business leader should read.' - MIS Asia, Asia's leading IT management magazine

About the authors

Contributors include academics, members of pressure groups, companies and specialists in public relations and corporate communications.

Bibliographic Information

  • Book Title: New Activism and the Corporate Response

  • Editors: S. John, S. Thomson

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2003

  • Hardcover ISBN: 978-1-4039-0311-2Published: 10 September 2003

  • Softcover ISBN: 978-1-349-72165-8Published: 10 September 2003

  • Edition Number: 1

  • Number of Pages: XXVIII, 308

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