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Explaining Consumer Choice

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  • © 2007

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Table of contents (12 chapters)

  1. Foundations

  2. Kinds of Contextual Psychology

  3. Behavioral Economics

  4. Explaining Consumer Choice

Keywords

About this book

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

About the author

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Bibliographic Information

  • Book Title: Explaining Consumer Choice

  • Authors: Gordon R. Foxall

  • DOI: https://doi.org/10.1057/9780230599796

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Gordon R. Foxall 2007

  • Hardcover ISBN: 978-1-4039-9862-0Published: 27 June 2007

  • Softcover ISBN: 978-1-349-54711-1Published: 27 June 2007

  • eBook ISBN: 978-0-230-59979-6Published: 27 June 2007

  • Edition Number: 1

  • Number of Pages: XII, 256

  • Number of Illustrations: 6 b/w illustrations

  • Topics: Marketing, Management

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