Overview
- Contributes to a deeper understanding of a culture which arises in an intersection of organizational cultures, dependent on relationships
- Fills a gap in the literature about the importance of role of organizational culture in relationship marketing, two fields that are usually studied separately
- Explores how the firm’s culture is developed and how divergent structures and cultures are aligned
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (5 chapters)
-
Front Matter
-
Back Matter
Keywords
About this book
In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes.
The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.Authors and Affiliations
About the authors
Fabiano Larentis, is a Doctor in Management and a Business School Professor at Universidade de Caxias do Sul, Brazil. His research focuses on learning in organizations and relationship marketing.
Claudia Simone Antonello is a Doctor in Management and a Professor at School of Administration, Universidade Federal do Rio Grande do Sul, Brazil. Her research focuses on learning in organizations.
Luiz Antonio Slongo is a Doctor in Management and a Professor at School of Administration, Universidade Federal do Rio Grande do Sul, Brazil. His research focuses on services marketing and relationship marketing.
Bibliographic Information
Book Title: Inter-Organizational Culture
Book Subtitle: Linking Relationship Marketing with Organizational Behavior
Authors: Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo
DOI: https://doi.org/10.1007/978-3-030-00392-0
Publisher: Palgrave Pivot Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-00391-3Published: 29 December 2018
eBook ISBN: 978-3-030-00392-0Published: 13 December 2018
Edition Number: 1
Number of Pages: XI, 105
Number of Illustrations: 4 b/w illustrations
Topics: Organization, Business Strategy/Leadership, Marketing